We just wanted to give a huge thanks to our friends and neighbors at Forgotten Boardwalk Brewing in Cherry Hill, New Jersey for having us over to set up shop once again at one of their events. We couldn't ask for a better Sunday than hanging with friends, selling some artwork and tasting some wonderful beers. With our limited imovie skills we put together a little clip of the days events. Thanks to everyone who purchased anything from any of us and who helped donate to the worthy cause. See you next time!
Happy New Year everyone! Now that the Holiday rush of packing orders, answering emails and making trips to the post office is over we are ready to start making again. New design ideas have been compiled, a tour itinerary has been made of what events we want to do and work has begun to clean out and rebuild the studio so we can bring silkscreening in-house again. I want to personally thank everyone that has bought something, helped me out, reposted, liked, criticisized, etc. Whatever, it is all appreciated. Below you can see our first two confirmed events for the year, come out and say hello.
Seagulls love french fries. I love watching seagulls eat french fries. What started out as an illustration of a seagull stealing french fries, like most of my work, quickly spiraled into something else. The whole idea, the whole aesthetic of Local Summer, came from working on this print. It's been almost two years in the making... one of those 'here and there' for ten or fifteen minutes at a time kind of drawings, then i found out people loved it. So i kept going.
The illustration quickly went from one of my favorite things on the boardwalk to one of my favorites things from each boardwalk. Every part of this image is something that contains a story for me, including the title.
Now that it is done i hope you can look at it and enjoy it. I hope that you can remember your own stories from the places and things contained within. It is available in my shop as a 4-color silkscreened print on French Paper Co's Speckletone Kraft 100# line and limited to only 50 signed and numbered copies. The paper is heavy and the colors are vivid. When you see it in person you can almost taste the custard.
The question i get asked the most frequently is, "What is this stuff?" I give the quick general rundown of the process and usually, without fail, i get, "Oh, like tee shirts?" I always have a hard time answering that question. It is like tee shirts, the process is the same. Final images get color separated, the separations get printed onto film positives, the positives become screens, a squeegee pushes ink through the screen and onto the paper below... But... It's not the same. I realize a lot of people say "Oh, like tee shirts?" because they hear the word screen print. Explaining the process as the same is almost for nothing, as people don't fully understand the process of tee shirt printing. I also feel that explaining it as "like tee shirts" completely devalues the process. While printing on tee shirts can be done by hand, DIY, most people recognize the mechanical aspects of this and never realize the human interaction needed.
Here's the hard part: What makes the image silk screened on paper more valuable than the image silk screened on a tee shirt if, in theory, they are the same? Do folks wonder the same thing about James Jean, Warhol and Rauschenberg prints? I suppose it is all relative. Explaining the printmaking process, though, leaves out a lot of what makes it so special. If i explain the process, do you picture a cool artist's loft studio or a crammed corner of a basement? Do you picture the screens getting washed out in a clinical area with a big sink or someone using the self-serve sprayers at the car wash at 1am outside on a Winter evening? Do you think about the cool piece of electric machinery that burns the screens or the cobbled together light box? When these pieces of art get printed onto the paper do you imagine an operator hitting "Start" on their Print-O-Matic 5000 or a person awkwardly leaning over a table sweating and stressing out while pulling a squeegee with their hands and hoping that the final color lines up correctly?
What is my point? People take art for granted. The process is 9/10ths of the actual image. I am so thrilled to see a resurgence in America of hand-made, small-batch, locally-owned and sourced etc companies. Now, don't get me wrong, the same exact things are done by some folks who make tee shirts. I've done it all on tee shirts as well, myself. I've sprayed screens at the car wash when the the water was freezing on contact and i couldn't feel my hands. I've burned images onto screens using work lights from Lowe's and baby oil to transfer the image. I've ruined hundreds of almost-finished pieces of art because the last color didn't line up, or the last screen bled too much, or because i didn't realize i made a mistake in the separations until it was way too late. Silk screening is a process and what i find amazing is that everyone i know has their own setup, their own process and their own tricks for doing it.
Local Summer Co., in contrast to what we say, doesn't sell silk screened works of art on fine art papers- We sell ingenuity, craft, problem-solving, time, anxiety and a true love of an art form that can be seen on a final image on a piece of French Paper. Hang tight to our Instagram and Facebook pages in the coming weeks- we're going to dive deep into what it takes, from start to finish, to create a Local Summer Co. print. We're going to feature the process and the team that makes it happen. Will this sell more prints? Hopefully. Will we inspire someone else to do this? I sure hope so.
Local Summer is excited to announce our first round Pop-Ups rolling us out into the fall of 2016. You can catch us live, come buy some artwork and meet us at any of these events below. When you buy from us live, your artwork is always packaged flat for you with free stickers. We accept cash or credit and are always happy to talk about the artwork and the process. Stop on by and say 'hello.'
- Smithville Artwalk- Saturday September 10th, 2016 at the Historic Village Green in Smithville, NJ 10am-5pm
- Asbury Park Fall Bazaar 2016- Sunday September 25th, 2016 at the Convention Hall Grand Arcade in Asbury Park, NJ 12am-5pm
- Ocean grove Fall Harvest Festival- Saturday October 8th, 2016 Downton Ocean Grove, NJ (You can find us setup on Pilgrim Pathway) 10am-4pm
- Trenton Punk Rock Flea Market- Sunday October 30th, 2016 at the Historic Roebling Machine Shop in Trenton, NJ 10am-5pm